Using the Logos

Marketing & Communication › Brand Guide › Using the Logos

Development of Logos

While our brand is not limited to our logo, it’s important for all communications to reflect a consistent look and feel. Visual consistency limits confusion and helps us engage more effectively with our audiences.

To maintain consistency, the creation of logos and marks that represent the university, other than those present in this guide, is not permitted. When additional marks are developed, the overall brand is diluted, as the symbols compete with one another. Limited exceptions—made on a case-by-case basis in specific, unique circumstances must be approved by University Marketing and Communication.

Clear Space

The icon, logo, seal, and spirit marks all require a fixed amount of clear space around them. Text, photos, and graphic elements should never encroach on this space. Using the height of the icon is a good benchmark.

Minimum Size

Please consider these size guidelines. If the logo is too small, it loses legibility. When too large, it overwhelms the design and loses graphic integrity.

Logo Do's and Dont's

Don't resize individual elements.

Don't add shadows or effects.

Don't use an incomplete mark.

Don't stretch or distort.

Don't use a low-res logo.

Don't use unapproved color combinations.

Don’t use over imagery where logo is not legible.

Don’t add unit names outside of the brand architecture. University Marketing and Communication has created approved School/College and department logos for you that you may download from Pickit.com.