Marketing Services
Business Cards and Letterhead
The university has a storefront account set up with an established university supplier.
Each department should appoint one individual to order stationery for everyone within that department. You must request an account from the Director of Marketing to get started. Once your account is created, you will receive complete instructions on ordering your letterhead, envelopes, and business cards.
Digital Signage and Marquee
Have an event, meeting, or club to promote? Submit a slide image (jpg or png) in 16:9 ratio. While we can also accept PDFs, they are not the preferred format. If you submit a flyer (8.5 x 11), it will likely have to be reformatted by our team to fit the ratio of a television screen and improve legibility. If you don’t have artwork or a flyer, send in the details, and we will create a slide for you.
The "marquee" refers to the electronic sign located on University Parkway (parking lot A). The marquee is limited to text.
Submit your content for digital signage or the marquee via email to website@usca.edu.
University social media accounts
University Marketing and Communication maintains the primary accounts for the university on the following platforms:
For assistance establishing and updating your departmental or program social media accounts, please contact us at socialmedia@usca.edu.
Report Inappropriate Content
Occasionally, abusive accounts emerge on social media platforms. The university cannot directly manage or eliminate the content on other user accounts. Nevertheless, if you come across unsuitable content online, there are measures you can implement to notify the platform, which could result in the content's removal. Should you encounter any abusive content, we urge you to report it and share the link with us at socialmedia@usca.edu. This will enable us to include it in our records of abusive accounts.
Photography Services
University Marketing and Communication handles the photography needs for major university events (excluding Athletics) and the Office of the Chancellor. These events include the following:
- Graduation ceremonies (December and May)
- Academic Honors
- Strategic photoshoots (to capture assets for recruitment purposes)
Our office is unable to coordinate photography for any other event. You will need to book and pay for a freelance photographer (see recommendations below) or use your smartphone to capture your event (see tips for taking great photos), which is ideal for use on social media platforms.
University Marketing and Communication is not responsible for any charges billed by off-campus photographers for the use of their photographs or charges for any stock photography. Suppose you use the work of an outside photographer, copyrighted photographs, or other copyrighted art in your publication or on your website. In that case, you, as the client, must pay for it.
Also, be aware that guests or minors not enrolled at the university should sign a release form. It is recommended that a sign be posted at events informing attendees that they are being photographed.
Freelance Photographers
These suppliers are registered with our PeopleSoft accounting software and may be paid from an invoice directed to your department.
Scott Webster, Webster Photography
websterphotography1@gmail.com
803-599-9940
Bill Richert, Richert-Burke Photography
billrichertsc@gmail.com
Sarah Massey, Massey Filmworks
masseyfilmworks@gmail.com
(803) 257-0180
Please note that we do not provide photographic services for organizations external to the university.
Photo Release Policy
As a public university, USCA often uses photographic and electronic images of public campus life, events, ceremonies, and other activities to advance the institution's mission. By visiting, registering at, or being employed by USCA and being present in public settings, you authorize the use and reproduction by the university, or anyone authorized by the university, of any photographs taken while at USCA without compensation. All photo files are university property, solely and completely.
Use of University Photography
All photographs taken with the consent of University Marketing and Communication staff are the property of USCA and are available for non-commercial use by university students, faculty, and staff, and with prior approval, off-campus media outlets and publications.
Photo Resources
The marketing department utilizes a digital asset management (DAM) platform. This online photo collection includes a wide range of images, such as campus scenes, university buildings, events, and classroom and laboratory environments. Images may be downloaded for free to use on the web or in reports and presentations. To access the DAM, visit www.pickit.com. You'll need your university network credentials to log in with your Microsoft account.